Diet Starts Monday was founded by George 'Ned' Mathieu, John Geiger, and Davin Gentry in 2016. The founders came from diverse backgrounds, including music, fashion, and street culture, which influenced the brand's ethos.The brand gained popularity for its unique blend of fashion, culture, and social commentary.

We are proud to partner withDiet Starts Monday brand to offer their latest collection online at privei and in-store.

Diet Starts Monday Sol Denim - Sun Faded Indigo